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Happy Holidays from Dallas-Fort Worth!
With the holiday season upon us and 2025 winding down, we wanted to take a minute to reflect upon the people who make Ultimate Ventures what it is – our incredible team, the vendor partners who always come through, and the clients who trust us with their biggest moments. Thank you for the creativity you bring, the collaboration you lean into, and the relationships we’ve built together this year. We’re so grateful!
In this issue, we’re bringing you a mix of Dallas-Fort Worth happenings and what’s new at UV:
- Dallas’ World Cup Lineup: The excitement builds in North Texas
- Sheridan Spotlight: How Taylor Sheridan’s modern Western boom is turning the Dallas-Fort Worth area into a must-see backdrop
- International Awards Recognition: Celebrating Ultimate Ventures on a global stage
Wishing you a festive season filled with warmth and joy, and a bright year ahead!
The UV team
FIFA WORLD CUP – DALLAS GAMES
World Cup 26™ Lineup Is Official – Here’s Who’s Coming to Dallas
Dallas’ lineup of teams has been confirmed for the FIFA World Cup 26™ matches at Dallas Stadium (AT&T Stadium), and we’re getting excited! Global superpowers are headed our way, including current world champions Argentina and powerhouse England, plus other top nations like Japan and Croatia during the group stage. Add in the Netherlands – one of the sport’s most iconic programs with a famously passionate fanbase – and Dallas is set for an incredible run of matchups.
Dallas is about to be a World Cup hotspot: nine matches, including knockout rounds and a semifinal. Translation: our city is about to be at the center of the action – high energy, international pride on full display, and a calendar that will fill up fast as groups start planning their North Texas experience.
From all of us at Ultimate Ventures, we’re ready to welcome fans, corporate groups, and VIP guests for a bucket-list kind of experience. Whether you’re hosting clients or bringing a group, we’re already thinking through the details – hotel strategy, transportation, pre-game events, private receptions, and the best “only in Dallas” moments – so the experience is seamless, engaging, and expertly managed from start to finish.
THE “SHERIDAN SPOTLIGHT”
North Texas Shines in the “Sheridan Spotlight”
Taylor Sheridan – creator of Yellowstone and the modern Western revival – is putting the Dallas-Fort Worth area squarely in the spotlight. With hit series like Landman, Lioness, and the Yellowstone spinoff Dutton Ranch actively filming across the region, North Texas has become a living backdrop for the stories audiences can’t get enough of. This surge in Western-inspired culture is shaping everything from fashion to dining to travel, and visitors are eager to experience the Sheridan energy firsthand. One standout example is in the Fort Worth Stockyards, where Sheridan has breathed new life into the legendary Cattlemen’s Steakhouse, now serving premium beef sourced straight from his historic 6666 Ranch.
As this Western wave sweeps the country, groups visiting Dallas-Fort Worth are embracing the trend through immersive, hands-on experiences. Popular activities include custom hat and boot fittings, stylish Western-themed events, and interactive ranch-inspired activities that channel the grit and glamour of modern Texas. For something truly memorable, treat your guests to a night at a North Texas ranch, or bring that same ranch-style atmosphere to your hotel – complete with live music, craft cocktails, and genuine Texas hospitality.
Ultimate Ventures transforms this cultural moment into distinctive group experiences. With deeply rooted local expertise and strong relationships across the Dallas-Fort Worth area, we craft programs that are bold, authentic, and impossible to replicate. Let’s give your guests access to the Sheridan-inspired energy shaping our destination!
UV NAMED A 2025 TOP DMC BRAND
Special Events Magazine’s 20th Annual DMC Spotlight
Ultimate Ventures is proud to be named one of the Top 25 DMC Brands in Special Events magazine’s 20th Annual DMC Spotlight. As a women-owned, ADMEI-accredited destination management company rooted in the Dallas–Fort Worth area, this recognition reflects the long-standing relationships, local trust, and consistency we’ve built across North Texas.
For more than three decades, our team has served as a strategic partner and local guide for corporate meeting planners – helping them navigate decisions, manage complexity, and deliver programs with confidence. Being included in this year’s Top 25 underscores the value planners place on reliable expertise, thoughtful counsel, and a team that understands the destination at a granular level.
Laurie Sprouse, CITE, CMP, DMCP, President of Ultimate Ventures, shared, “This recognition speaks to how our team shows up for clients every day – as calm advisors who know the destination deeply and understand what planners need to feel confident. From early strategy through on-site execution, our focus is always on making the process easier and the outcome stronger. Being named among the Top 25 is a meaningful reflection of the trust clients place in us.”
2026 ADMEI AWARD FINALIST
Best Emergency Preparedness and/or Response
Ultimate Ventures Named Finalist for 2026 ADMEI Awards
Ultimate Ventures, in partnership with Cosmo Cool Concepts (both DMC Network companies), is proud to be named a finalist for the 2026 ADMEI Award for Best Emergency Preparedness and/or Response.
The nominated program provided transportation for a 10,000+ attendee corporate conference. On the scheduled arrival day, a record-breaking winter storm shut down air travel and roadways – putting the entire program at risk.
Our team responded with calm, decisive leadership, quickly redesigning arrival strategy, rebuilding transportation logistics in real time, and maintaining clear, consistent communication with the client and stakeholders. Safety, continuity, and the attendee experience guided every decision.
Despite the disruption, all meetings remained on schedule, there were zero safety incidents, and 90%+ of attendees arrived successfully. This recognition reflects what clients count on most: steady crisis execution, tenacious follow-through, and local expertise backed by the DMC Network’s national standards and reach.
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